Thursday 14 July 2011

Personally going to the shoe store earlier than shopping for yourself some shoes

by Onie Koen
in Shopping (submitted 2011-05-09)

Shoes, like clothes, form an integral part of our shopping list and like clothes shoes also change according to the prevailing fashion. One should be able to make several visits to the shoe store that is nearby or even going to the big cities and looking at the latest trends when it comes to shoes with the help of the employees at the store who will be able to give you a walk through of all the major brands that they are stocking at their store. Most of these store that are this big are usually part of even bigger chains that will actually provide the best services when it comes to assisting the customer to select the shoes that are most suitable for them.
The marketing of shoes has come a long way from the old times and it is now a very professionally run industry with an annual turnover of over twenty billion dollars. Companies are now able to market their shoes in a fashion that is considered very aggressive which could actually be attributed to the fact that they produce them in a very large scale. Shoe store forms the last point of the sale of shoes in a long chain that starts from the production of raw material for the shoe. Some of the categories of shoes include
Ladies and gents and kids shoes
Formal occasion shoes
Athletic shoes
The sneakers, sleepers and even sandals
There are specialized stores that sell a particular category of shoes and there are stores that sell the whole range. The family customers are normally attracted to the shoe store that will deal in the entire range. On the other hand, the demanding customers will be taken care of through the stores that actually offer the specialized range. Although marketing of the shoes has greatly gone online, there are still several people that are actually interested in trying out the shoes and have a feel of them before making the actual purchase.
Ever since the 1970, there has been a renewed interest in fitness by most of the people and thereby contributing to the fact that the number of sport shoes that are being sold form the largest just of sales. This fact led to the establishment of several stores across the US that would specifically deal in the athletic shoes and selling them exclusively meant that they would capture a large part of the population. In these stores, you will be able to get the shoes at a price that has been greatly discounted.
Over the last few decades; there are many changes that have been witnessed in the shoe store. Initially, the shoes were simply put on the shelves in a disorganized manner that they would spill all over but racks today are very organized. According to a survey store must offer proper light, smell, color, touch and sight to influence the customer, these sensory feelings are denied to the customer if shopping is done on line. The employees at the store are well trained to suggest the best shoe for your feet. The shopping experience at a shoe store makes it worth visiting again and again.
About the Author
Onie is an expert internet network marketer, Onie and syndicated columnist who had she mastered its marketing techniques and now unleashes how the secret strategies can be applied to network marketing for massive success.
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